Meet Our Team

Get to know the brains behind K4 Digital. Each member of our team comes with a wealth of agency-background experience, making us seasoned professionals in our respective fields. As independent contractors, we essentially run our own businesses, yet our shared commitment to excellence and a common goal unites us. Empowered by collaboration, we excel in meeting our clients’ needs with unmatched dedication, adaptability, and innovation– setting us apart in the digital landscape.

Elea Kabaluk

Marketing Director, Digital Consultant and Founder, K4 Digital

Elea is a digital marketing strategy consultant, with a background firmly in search engine marketing, including paid search and SEO. With over 15yrs of experience in the digital sphere – working in the U.S. and abroad, across both agency and client-side – Elea has managed just about every digital need across every major industry seeking online marketing services. She understands the holistic approach needed to create an efficient, and comprehensive digital marketing strategy across all online platforms, all the while formulating cohesive branding.

In 2016, Elea started out on her own with K4 Digital, and offers digital marketing strategy services to both b2b & b2c clients. She, along with the entire K4 team, offer everything from actual campaign implementation and management, to overall digital consultation services and oversight.

Casey Olsher

Social Media Expert

Casey Olsher is a content and social media marketer with over ten years of experience working with both brands and agencies. She is passionate about creating and managing digital strategies to help grow businesses of all types. She works diligently to stay on the forefront of the ever-evolving digital landscape, and the latest social media platforms.

Crystal Capoy

Digital Marketing Specialist

Crystal is a passionate Marketing Assistant with a creative flair and a strong analytical mindset. Adept at assisting in the co-development of marketing strategies to drive brand awareness and engagement. Detail-oriented and organized, her strong communication skills and collaborative nature enable her to work effectively within cross-functional teams.

Her enthusiasm in digital marketing extends to her commitment to staying ahead in the field. As a result, Crystal is a dedicated advocate of impactful marketing consistently producing results that resonate.

Sepideh Simin Sartipi

Head of Ad Operations

Simin is a problem solver, by nature. Having worked in the ER after medical school, Simin started her career in Iran as a physician. As a young adult, Simin moved her young family to the U.S. and began working in digital marketing at a large hospitality agency. She quickly learned the inner workings of tracking code, and QAing tags on websites, etc.

Completely self-taught, Simin immersed herself in ad operations for over 15,000 client websites, and managed all digital tags through GTM. She is responsible for direct backend coding for many different platforms, from: DoubleClick to Facebook to Google to Shopify to Synixis to Sabre, and everywhere in between! Over the next twelve years, she built the Ad Ops department and trained all new staff – creating SOPs and other training material. She has had complete ownership of all client website AdOps – from implementation to troubleshooting.

Daniel Lassman

Digital Marketing Expert & Lead Project Manager

Daniel is an accomplished digital marketer and project leader specializing in paid search (PPC), organic search (SEO), social media and programmatic advertising, with 15 years of experience across a broad set of industries and verticals. A salesperson at heart but loves selling through digital marketing.

Tonya Fahari

Sales & Marketing

Tonya has a broad background in sales and marketing, having worked across multiple industries. She brings a significant amount of experience through all steps of the customer journey: from lead generation, to customer acquisition, to closing, to retention.

Marko the Labrador

Digital Barketing Paw-fessional

Meet Marko, the newest member of our K4 gang, weighing in at an impressive 100lb (mostly fluff, of course!). Marko takes his mascot duties very seriously—especially when it involves perfecting the art of snoozing in the comfiest corners of our corporate headquarters

Marko isn’t just a pro at napping… He is our ultimate client call sidekick, offering his *paw*sitive vibes to almost every conversation. His secret weapons? A tail that wags like it’s doing a happy dance and eyes so soulful they can turn any call into a therapy session. Marko’s commitment to cuteness is unmatched, making him the fur-tastic heartthrob of our K4 family.