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Split-screen comparison showing Performance Max with AI data dashboards on the left and Demand Gen with mobile ads and YouTube feed on the right.
Google Ads 2025: Performance Max vs Demand Gen Campaigns Explained

Google Ads 2025: Performance Max vs Demand Gen Campaigns Explained

IntroductionLaunched in late 2023, Performance Max and what evolved from Discovery, now known as Demand Gen, are two of Google's most powerful advertising campaign types. Each serves distinct strategic goals: one excels at driving conversions across Google's full...